Lab-Proven
Road-Ready

State-of-the-art spaces for
automotive market research
Einleitender text
00. General
venue secured by alarm, hi-speed WIFI on whole premises (wired CAT available indoors as well), all stages can be entered with vehicles (own-car interviews, static, dynamic), high quality furniture can be reconfigured to your needs, additional standard furniture available, all office spaces air conditioned, stages heated. AC mains 230V CEE8 (“Schuko”) and 360V CEE16 throughout the whole building.
Get on our virtual tour or see venue floorplan in new tab
01. Main Stage (430m²)
wide-area LED lighting (2 levels, 6K cold white), grey epoxy floor, access via loading gate (WxH 4,25m x 5,40m). See in virtual tour.
02. Aux Stage (144m²)
separate or joint use with Main Stage via connecting gate, access via loading gate (WxH 4,25m x 5,30m) See in virtual tour.
03. Outdoor Stage (384m²)
roofed, 11kW AC chargers, perfect for dynamic and/or static studies for up to n=4 vehicles. See in virtual tour.
04. Focus Group Unit (31m²+36m²)
discussion room for up to n=8+1 participants, observation room for up to n=15 clients, both with view on Main Stage; dedicated A/V control room, latest A/V tech in 1080p, hi-end DSP microphones, streaming. See in virtual tour.
05. Optional multi-use spaces (15m² - 30m²)
Meeting 1 (36m²), Meeting 2 (21m²), Reception (30m²), Catering/Multipurpose area (30m²) with rooftop terrace (30m²), respondent Bar/Catering (15m²). See in virtual tour.
00. General
the following equipment is either built in and included with your booking and/or belongs to the lab’s inventory and can be booked easily. As we are aware that every project is different, talk to us about the ins and outs of your project.
01. Lighting
stages: wide-area LED lighting, 6K cold white, up to 400lux; discussion and observation room: dimmable warm white LED lighting
02. Network
WiFi6 (802.11ax) in- and outside, wired CAT indoors, fiber connection to premises under construction (currently ADSL Feb2025), streaming-ready
03. Audio
FGD: high end ceiling microphone, A/V control room: DANTE audio networking, digital mixing console, redundant 44,1/48kHz solid state recording (WAV/MP3); observation room: monitor speakers or wireless encrypted audio transmission, multiple channels/languages, simtrans station
04. Video & Stimulus
fixed 1080p cam in FGD, SDI connectors, redundant solid state video recording (ProRes/H264 MP4), streaming: MS Teams, Zoom, handover of virtual USB webcam signal to interface your preferred; up to 3* 65” 4K displays on rolling stands, additional displays and other dimensions on request
05. Furniture & Appliances
high quality furniture included; additional furniture available, color laser MFC, printing from USB thumb drives, shredder, laptops, 4K capable mini PCs, displays
06. Security equipment
metal detector arch, handheld metal detectors, camera & door seals
07. Electricity & Mains
230V CEE8 (“Schuko”) and 360V CEE16 available
00. General
you’re special, your project is special, your mom loves you. Fine.
Does your mom partition venues with hardwall screens or pipe&drape? Does she do full or partial carpeting? Does she have VR workstations or moving cameras? Wireless audio transmitters and headphones? See?
Ask for a quote to get costs for any of the items mentioned below. Ask for other items not mentioned below. We make it happen, talk to us.
01. Additional furniture
chairs, tables, lounge furniture, cabinets, sofas, …
02. Hardwall screens & decoration
white expo screens to partition spaces, colored textile cloth for displays or covers, plants, flowers, pots, setup & support staff
03. VR equipment
bleeding edge computers, GPUs, VR goggles, VR techs & support staff
04. A/V equipment & staff
static & moving cameras, operators, drones, LED walls, front/back projection, wired mics, wireless mics, PA speaker systems, small displays, large displays, ridiculously huge displays, any kind of computers, audio & video mixing consoles, any kind of audio or video recorder, technicians & support staff
05. Security
experienced staff & security equipment.
06. Rental Cars
we get our competitor vehicles from JB Carconcept.
07. Catering
full crew catering with warm lunch and/or dinner, international cuisine with locally sourced ingredients, coffee specialties from professional touchscreen coffeemaker, buffets with cold cuts and cheese plates, small dishes for premium respondents, canapés & finger food for focus groups – with different options for dietary demands and preferences
00. General
what's our area of expertise as well and/or what’s also in the lab’s inventory and might be something for your project. Keep in mind that we are partners with Neumann & Müller and can access one of Europe’s largest pool of event equipment such as lighting/trussing, audio and video gear as well as experienced technicians. We also have an extensive network of trusted suppliers and we do automotive market research projects for our clients since 2011. Get in touch – we know how it’s done and we love supporting your success.
01. Dome cam
remote controlled 1080p cams, joystick controller
02. Forklift
3.5t forklift, fork extensions, LPG-powered, licensed operator
03. CARGO
respondent recruiting & invitation management, KOL & experts recruiting, moderators, translators, receptionists, support staff, tablets – anything for a market research project
04. Sammy
Australian Shephard, well behaved, quite the cutie
00. General
below please find some files we have compiled for you to download. If you are unsure if we can make your plans work, [get in touch]. Hint: we most definitely can.
01. PDF floorplan
See venue floorplan in new tab.
02. the lab presentation
here’s a spec sheet with room sizes showing all areas for rent
03. electronic press kit
this bundle contains all content from above in a way it is easy to incorporate into your CI-styled presentations and documents
04. DWG floorplan
we can help you with 2D CAD floorplans. If you rather do it yourself, let us send you a DWG file.
05. virtual venue check
Get on our virtual tour.
06. the lab vCard
download [vCard file] or shoot [QR] with your phone (Klick öffnet QR-Code, Daten tba)
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Lorem ipsum dolor
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec.
Lorem ipsum dolor
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec.


Lorem ipsum dolor
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec.